AT&T on Tom Martino

, May 24, 2012

Today our VP of Client Services and resident PPC Expert had a conversation with a small business owner who claimed they had spent $30K in ad-spend with AT&T and saw little to no results. In addition, they mentioned the AT&T rep sold them on the fact that they get ‘preferred pricing,’ and positioning.

As far as we know, Google’s Quality Score dictates positioning and ad spend but we’re set to find out if AT&T actually does get preferred pricing or if it’s just that – a ‘pitch.’

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