What is PPC Marketing?

2019-02-02T02:10:22+00:00

[fullwidth background_color="" background_image="https://www.jemsu.com/wp-content/uploads/2016/01/shutterstock_2277728651.jpg" background_parallax="fixed" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="left top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="100px" padding_bottom="100px" padding_left="20" padding_right="20" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="" id=""][title size="1" content_align="left" style_type="default" sep_color="" class="" id=""]What is PPC Management and Why Do You Need It?[/title][/fullwidth][separator style_type="none" top_margin="20" bottom_margin="20" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""] When it comes to

What is PPC Marketing? 2019-02-02T02:10:22+00:00

6 Ways to Improve Your Remarketing Ads

2019-02-02T02:10:52+00:00

Remarketing (or retargeting) is an effective and budget-friendly way to reach customers who have visited your website before. Yet often, the strategy for remarketing campaigns can take a backseat to that of pricier search pay-per-click ads. Take just a few minutes each week and look at your campaign analytics and tweak your ads to improve their importance. How, you ask? Here are 6 ideas that will turn an average remarketing ad

6 Ways to Improve Your Remarketing Ads 2019-02-02T02:10:52+00:00

The Many Faces of Display Advertising

2019-02-10T01:37:45+00:00

Here at JEMSU, we are always working hard to keep up with the trends and new offerings from Google and beyond. And boy, there are a ton of different choices, especially when it comes to advertising on the Google display network. The display network is massive - reaching over 90% of internet users worldwide [1] and within the display network, you can target your ads

The Many Faces of Display Advertising 2019-02-10T01:37:45+00:00

Negative Keywords: The Often Overlooked Step

2019-02-10T01:44:27+00:00

Are you getting triggered impressions on non-relevant searches? Do you have keyword that when put in a particular sentence create an undesirable impression? Would you like to save money on irrelevant clicks that don't convert, while increasing your click-through-rate (CTR) and your ad rank? Then it is now time you consider creating a negative keyword list. Many products and services share keywords between industries. In

Negative Keywords: The Often Overlooked Step 2019-02-10T01:44:27+00:00

Why Brand Campaigns are Good for Your AdWords Account

2019-02-10T01:49:49+00:00

Someone asked us a great question yesterday: "Why am I paying for clicks on branded keywords when I'm already the top spot in organic results?" I'll admit, at first glance it seems like there would be no reason to have a paid ad right above your organic search result, because why would you pay for a click when you can get it for free? Although

Why Brand Campaigns are Good for Your AdWords Account 2019-02-10T01:49:49+00:00

What It Means to Be a Google AdWords Qualified Partner

2019-02-02T02:24:20+00:00

Well, we finally did it. After studying several test guides and spending countless hours in the quiet JEMSU™ conference rooms, we are now an official Google AdWords Qualified partner for Search and Display advertising. So what does this mean, for us and for you? The short version is that we are certified by Google to manage accounts for clients. To get this certification, firms have

What It Means to Be a Google AdWords Qualified Partner 2019-02-02T02:24:20+00:00

A Few Suggestions for Breaking Out Your Adwords Campaigns

2019-02-02T02:45:37+00:00

[youtube]http://www.youtube.com/watch?v=1Y1gebbxaHE&context=C4d7b681ADvjVQa1PpcFN7bToHTlvf0mk_iR7GV-LsyGRJ_i2ceik=[/youtube] On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns.  In this video we discuss a few ideas / ways to breakout your campaigns.  In particular, we discuss breaking your campaigns out by device type - mobile, tablet and desktop.  Its always a good idea to break your campaigns about by device type because the conversion

A Few Suggestions for Breaking Out Your Adwords Campaigns 2019-02-02T02:45:37+00:00