The 5 Best Ads of 2013

2014-01-23T17:28:11+00:00

A large majority of the population claims to hate advertisements. I call shenanigans -- people love good ads! Let me show you. Sit down, relax, and enjoy the next ~10-15 minutes of your life watching the 5 best ads of 2013. The Scarecrow - Chipotle https://www.youtube.com/watch?v=lUtnas5ScSE Complete with a matching video game app, this ad from Chipotle is haunting and inspiring. Follow the scarecrow as

The 5 Best Ads of 2013 2014-01-23T17:28:11+00:00

New Google AdWords Review Extensions – An Opinion

2014-01-21T19:15:53+00:00

In late 2013, Google introduced new "Review Extensions" for AdWords to the general public. At first glance, review extensions look pretty awesome. From the mouth of the beast... "There’s nothing better than getting a good review, and customers like to see them too when searching for products and services online. With review extensions, you can share those positive write-ups, awards, or third-party rankings with potential

New Google AdWords Review Extensions – An Opinion 2014-01-21T19:15:53+00:00

Changes are Coming to AdWords

2013-02-07T16:37:25+00:00

Google announced yesterday that they are upgrading AdWords with enhanced campaigns. The purpose is for people to be able to better manage their ad campaigns in todays world of tablets, smart phones and other mobile devices. Studies have shown that around 90% of people now are constantly moving from one device to the next throughout the day as opposed to one stationary computer like in

Changes are Coming to AdWords 2013-02-07T16:37:25+00:00

Re-marketing is the Best Reason to do Display Advertising

2012-05-16T00:05:04+00:00

In my experience advertising conversion rates follow a distinct order: - Re-marketing ads with a nice incentive convert the best. - Relevant Search Ads convert the 2nd best. - PPC Display / Banner Ads have the lowest conversion rate of the three. Search ads tend to be the focus of most pay per click campaigns because of the ease of setup and the higher conversion

Re-marketing is the Best Reason to do Display Advertising 2012-05-16T00:05:04+00:00
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