Why Video Is Changing The Way We Do Business

Chris Sams, February 24, 2017

The trends of online marketing change with every new channel and delivery method. As each New Year brings new opportunities and technologies, the big winners in the battle for buyer attention are those who throw their resources into auspicious technology. Although video marketing is not new, the market is evolving and video has come out on top.

YouTube is a leader in the field, with up to a billion users watching videos on a daily basis. While YouTube traffic has expanded more than forty percent in the past year, the options of viewing the videos have also opened up. People who use Facebook can now watch embedded videos.

Video adverts in search results

Another thing that tells us how popular videos are is the popularity of in-SERP video ads. Bing and Google are including videos in rich search results. With eager viewers and retailers on board, video marketing is set to explode like never before.

True View for Shopping, an invention that allows users to order items from within a demo video, has seen impressive results. Wayfair and Sephora test cases have already reported increased revenue, viewing time, and ad recall.

Why is video marketing effective?

Social media has changed the marketing game completely. It is not just the big businesses that have the advantage when it comes to video marketing. Small businesses stand out in the following ways:

  • Showcasing products in action
  • Answering customer FAQs
  • Demonstrating product use
  • Featuring video testimonials

Thousands of YouTube businesses have built credibility and audiences using straightforward and simple advertising. According to multiple studies, video has a big impact on sales, particularly for cottage industries and small businesses.

New technologies in your future

Each facet of marketing in the past few years has moved toward personalization, interactive content, and targeting. Experts predict that more and more videos will utilize polls and surveys to collect valuable data.

Now that you know the marketing trends that will blow up in 2017, are you ready to use them?

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