A recent study by Cisco stated that 75% of all internet traffic in 2019 will be attributed to video content. With platforms like YouTube, Vine and Vimeo, video is becoming a major component in a vast range of companies marketing strategies. But creating great content is only half the battle. With so much competition out their, businesses must properly optimize their videos for SEO (search engine optimization) to improve your chances of attracting new viewers. The following are seven tips to help make your video more SEO friendly:
- Make sure it loads quickly – We live in a “give it to me now” world so it is vital to make sure that when a visitor clicks on your video it begins right away. Videos that take too long to load often encourage viewers to close the window and move on to the next. Before uploading your video to one of the many platforms available consider the video’s file size and resolution requirements. These two factors will have a large impact on the video’s load time.
- Create a relevant and effective title – The title for your video should explain what your video is about in a clear and concise manner. Use keywords in the title that are relevant to your video content.
- Optimize the content around the video – You shouldn’t just have a video up and nothing else. Google and other search engines will crawl through everything on the page to determine relevance. This means that you should include keyword-rich descriptions along with your videos.
- Add links in the videos – Add links at the end of your video that link to other videos. You can do this on YouTube using their Annotations tool. Links can help to provide more views for your other videos and can result in traffic to other pages as well – all of which can benefit your search engine ranking. In addition to adding links in the videos themselves, consider adding a link to the description as well.
- Use keywords in the URL – Don’t just use a generic URL. Search engines such as Google will use the URL of your videos in order to identify your video content. Because of this, use keywords that relate to your video content. This only works if you display one video a page – so don’t post more than one video on each page.
- Post on YouTube – YouTube isn’t just a video hosting service, it’s also a search engine in itself. In fact, it’s the second biggest search engine behind Google. Once you upload your video to YouTube, you can use embed code to embed it to your website to improve your SEO even more.
- Encourage social interaction – Google uses social signals as a major factor for determining search engine rankings. So allow comments on your video and encourage social sharing by adding social share buttons to your video, making it easy for viewers to post your video on their social profiles with the click of a button.
Improve viewership of your videos and boost brand exposure by using these seven tips in order to improve the SEO of your video content.