7 SEO Tips For Online Businesses

Chris Sams, May 14, 2014

The internet is constantly evolving, changing so much that it is almost unrecognizable when compared to the internet of the 1990s.  It could easily be said that this tremendous growth is due in part, if not completely, due to Google.  Since its debut onto the internet, Google has revolutionized how people search and receive information.   Which is why it is imperative for businesses to adapt and make better use of tools like SEO to be seen.  Below are 7 SEO tips you need to know in 2014 and going forward.
1. What You Do Online Affects Your Business Offline and Vice Versa
The online and offline worlds are converging. A large percentage of the world carries a mobile device connected to the internet with them at all times. People are constantly sharing what they see, hear, smell, and touch with their friends and family through social media channels and email. No longer can you think of your website as a “separate department” or think of your retail store as totally separate from your online presence. One affects the other and these effects go back and forth constantly.
2. Search Engine Rankings Are Always In Flux
Some business owners think that once they’ve achieved a top 10 ranking in Google or Bing, they’ll stay there if they don’t change anything. This is not correct. You must get used to the fact that your search engine ranking may change from hour to hour, day to day, or even from what region of the world your potential customers are searching from. For this reason, don’t get too hung up on your exact ranking at any one moment. It’s better to think more in terms of your overall success.
3. Even Small Changes To Your Website Can Affect Your SEO Ranking
A one word change in the title of your webpage can have a profound effect on your search engine ranking. Likewise, one additional link added to your navigation menu can affect the ranking of your entire site. For this reason, it is always wise to consult with an SEO expert before you make changes to your website.
4. Switching To a New CMS Could Radically Change Your Search Engine Rankings
Many business owners use a content management system (CMS) to add content and new webpages to their website. In many cases, these same business owners will find a new CMS they like better in terms of the graphical interface and they’ll switch over to using this new CMS. However, what they may not realize is that this can really impact your search engine rankings. Although the website may look the same as it did before, the underlying code that each CMS packages uses to achieve the same look may be totally different. Because of this, your site may rank very differently using different CMS packages even if it looks exactly the same.
5. Mobile SEO Is More Than Just Responsive Design
Responsive design is becoming essential for business websites. This type of website design scales well to accomodate small screen sizes. However, mobile SEO is much more than this. It also includes other important factors like:
a. Producing customized content that responds to a user’s geographic location.
b. Achieving a higher ranking on a geo-targeted search engine search.
c. Making a site easy to navigate with a small mobile device.
6. Good SEO Is an Ongoing Process
Some businesses think they can work on their SEO and then forget about it. However, good SEO is like gardening. You have to keep pruning and planting to keep your business site ranked well. Like the weather, some variables are harder to control. However, other variables, such as getting high quality links from other sites, you can work on but may not see the results for a while. Still other variables, such as changing your titles and sub-titles, can have a much quicker effect on your SEO rankings.
7. Be Prepared To Change As the Internet Changes
If you really want to succeed online, you have to be prepared to go with the flow. When new trends emerge online, try to jump on them as soon as possible. If you are always chasing a trend that is on its way out, you’ll never outcompete your competitors.

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