Digital marketing has continued its upward trend in 2016, and a similar trajectory is expected in 2017. As a business owner, you need to be aware of the upcoming trends so that you can jump on the bandwagon before your competitors. Here are some of the trends that you should keep tabs on:
• Expiry of Content
The tons of content generated online every single day make it difficult for any particular message to attract attention. Snapchat pioneered the idea of giving every content a lifespan after which it expires. Users know they only had a limited time to go through the content before it disappears. More social media platforms will be considering making their older content expire.
• Different ways on online interactions
Technology is creating new ways of achieving virtual reality (VR) where users feel more accommodated by the brand. By using live workshops, webinars or 360 videos, you can give users a chance to interact directly with you and take part in your brand creation.
• Consolidation of Social Media Platforms
The more established platform will continue in their quest to acquire the smaller ones. Facebook has already bought Instagram and WhatsApp. Twitter now owns Periscope while Microsoft has acquired LinkedIn.
• Social Media Ads will be more common
Brands will be seeking to increase their visibility by paying for adverts. Facebook and Instagram are increasingly giving priority to sponsored posts. Marketers will be investing in such Ads to ensure their content stands out.
• More Company heads join Social Media
According to a 2015 report, only 39% of Fortune 500 CEOs had social media accounts. That number has continued to rise in 2016, and the trend is expected to continue to 2107. Facebook, Twitter, and LinkedIn attract most of the influential business figures. The ‘business influencer’ on Facebook has netted the likes of T-Mobile CEO John Legere and Hewlett-Packard Enterprise CEO Meg Whitman.
• Streaming of live Videos
Marketers will be taking advantage of the popularity of mobile devices to markets their products through live video streaming. This helps users feel part and parcel of the moments and readily identify with your brand. Facebook live stream is currently one of the most popular live video channels.
• The use of Augmented Reality
Having experienced the buzz created by Pokémon Go, the online marketing community will be experimenting with more AR ads, games and so on.
Stay tuned to JEMSU for more digital marketing news and trends.