5 Ways to Increase Your Website's Impact

Chris Sams, February 17, 2016

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The Internet has become a staple to modern businesses, yet hiring a Webmaster to manage your digital property is not always doable for every budget. This is why a lot of small business owners or marketing managers attempt to take on the task themselves. However, creating and managing a website is not easy, and trust us, we do it for a living. If you are already in the thick of it, don’t panic. We have five simple steps to help you optimize your digital space without giving you a headache.  

Use Plugins To Fill In Gaps In Your Coding Knowledge

Using a plugin, regardless of your CMS, can add a lot of necessary and advantageous elements to your website, greatly improving the  functionality and your conversion rate. You don’t have to be a coder at all to integrate and utilize plugins; with minimal know-how, plugins will open doors of possibilities for your website that would otherwise take tens of hours. Some of the general functions that you come across on other websites are due to plug-ins that they have installed. For example, the common feature of being able to zoom in on text to make it larger is because of a plugin. Generally, if you have a self-hosted site, you will have a much easier time incorporating plugins.

Most plugins for conversion rate optimization are free, but you must make sure you have the most updated version at all times for them to properly function.

Improve Your Site Speed

Your website speed is incredibly important to those who view it. In fact, it has been discovered that the slower your website is, the less page views you will get from visitors and the higher your bounce rate will be. In other words, your site speed directly affects the results your website will generate. If you are running an e-commerce site, your revenue will directly reflect the impact of slow site. If you aren’t e-commerce driven, slow site speed will negatively impact the amount of form submissions and phone calls you receive. On the other hand, if you have great site speed, the miniscule attention span of modern internet viewers will be sated.

The more elements you have on your website pages, the slower they will take to load. This is especially true if you have these elements directly downloaded to your page. The most efficient way to resolve this is to streamline some of the elements on your page.

If your website has a lot of large web pages, the best solution to speed their loading time is to compress them. Decreasing the bandwidth through compression decreases the response from HTTP. Gzip is a tool that can help you accomplish this. Alternatively you can set up a cache if your website doesn’t require you to make constant updates. This is easily accomplished with a plugin, most commonly WP-Total Cache for WordPress-based websites. Be sure to run a Fetch and Render test in Webmaster Tools to ensure that Google and other search engines are able to still crawl your website, as caching can occasionally complicate this.

Use Yoast To Improve SEO

SEO isn’t rocket science, but for the uninitiated it can be a daunting endeavor. Thankfully, there is plg Yoast , a WordPress plugin that specializes in search engine optimization (SEO), and is another way to improve conversion rate optimization. Essentially, it helps you to increase your ranking on search engine results. The best part about the Yoast SEO plug-in is that it insists that you choose a keyword for the content on your site, and it narrows in your topics and areas of expertise. So, it makes your website become a more identifiable “expert” when someone is searching for a specific phrase.

Yoast also provides page analysis, another important aspect of conversion rate optimization. This monitors everything on your webpage to make sure you are using the right features and have written enough content.

Become Familiar With All Aspects of Conversion Rate Optimization

Conversion rate optimization is all about your website’s bottom line. It is a series of practices that take into account everything that influences your website’s financial flow. These include SEO, advertising, social media, blog and content. The practice of conversion rate optimization essentially shows you how you can improve your website to encourage more people to buy your service or product. The essence of this conversion rate optimization tool, though, is that it will help you sell more to the same amount of traffic you get.

Conversion rate optimization is used as a test that you perform on your website, after which you see the results. The recommendation from experts is to test the conversion rate optimization features that you wish to improve, such as free-trial sign-ups or your e-Commerce sales. You test these through a method called “A/B testing,” which finds results through comparing two variations of your website and directing the same amount of traffic to each. The results then show you how much you have improved or lack thereof, and important part of conversion rate optimization.

Google Analytics

Google Analytics is another conversion rate optimization tool, allowing you to collect data on your website. You can access this program by signing up for a Google Analytics account and adding the code to your website. This tool will give you information such as the duration of a visit to your site and how much traffic you had over a period of time and helps you to compare trends in different time periods. It is simple to navigate, and is a free tool that gives you direct feedback on your website.

Google offers free courses on how to use analytics to help your website. There is also an abundance of other resources that teach you how to navigate the program and use it to your benefit. Understanding the way your website works is the first step to improving it!

These are only a few ways to bring new traffic to your site and turning these people into customers.

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