Did you know that 56% of marketers believe that personalized content marketing promotes higher engagement rates? It is true. According to a 2015 IBM Digital Experience Survey, personalized content helps consumers remember a brand and encourages them to engage with the company directly. Thus creating a positive feedback loop that benefits both the company and the consumer.
Content marketing is a massively effective strategy for nearly every company and industry in the world. But many businesses do not understand why it is so effective. Here are five reasons why every business needs to invest in content marketing.
1. Content Marketing Will Help You Establish Credibility
If you want a customer to buy from you, you will need to establish your credibility in your field. To do this, you’ll need to post a series of high authority blogs, whitepapers, infographics, and videos to entice visitors. The more engaging and credible your content is, the more people will read it, watch it and share it. Thus creating an engaged audience that sees you as a leader in your industry.
2. Content Marketing will Help You Gain Traffic
Almost half of all content writers report that they get almost double the traffic after an effective marketing campaign, according to the Content Marketing Institute. And while traffic doesn’t necessarily equal dollars, getting customers is a numbers game. The more traffic a business gets, the more likely the business will get customers.
3. Content Marketing will Help You Build Your Contact List
Do you want to get a huge, enviable contact list with warm leads? Offer something of value for free (such as a white paper or an e-book), in exchange for their contact information. This is a proven way, deployed by countless SEO professionals, to use content marketing to your advantage.
4. Content Marketing will Help You Explain Your Business’ Value Proposition
This is especially true if you incorporate videos into your business proposition. Content marketing is a great way to explain to potential clients what it is your business offers and why they should work with you.
5. Content Marketing will Help You Build Your Overall Marketing Strategy
As was said at the beginning of this article, content marketing is just one piece of the marketing puzzle — and while it’s an important piece of the puzzle, it’s not the only piece. Your overall marketing strategy should include both digital and physical marketing, but content marketing will help you see where your overall marketing strategy should go.