If you’re plugged into technology today, there’s a good chance you know what search engine optimization (SEO) is and why any company that wants to get discovered on the internet should use it. But you may not realize the importance of optimizing your pages for search today. Discover why every business should be paying attention to SEO, and what benefits it brings.
It Helps You Target Customers Where They Are Spending Time
SEO is such a powerful marketing tactic because it reaches potential customers where they are actually spending time on the internet. Studies show that 93 percent of all online experiences begin with a search engine. Thus, by optimizing your site for search, you’re ensuring that you can get found where your potential customers are looking.
It’s Cost Effective
Digital marketing efforts can get expensive. But optimizing your site for search is a low-cost way to bring in a lot of new leads. Studies show that inbound leads, brought in by tactics like SEO, cost 61 percent less than outbound leads — which means you can spend less to bring in more customers.
It’s Not Going Anywhere
Unlike many marketing fads, SEO is an important part of the way the internet works — and it’s not going away. In fact, Google is now employing AI called RankBrain to handle SEO rankings, which means that search engines are only going to get smarter, more precise and more helpful — and companies are going to need to get better and better at making sure their sites are prepared to be discovered by an online search.
SEO is important for companies because it actually works for bringing new leads into the business. When surveyed, 57 percent of B2B marketers declared that SEO generates more leads for their company than any other marketing tactic, which means it’s a strategy worth using if you want to bring in new business.
Sure, Google will continue to update its algorithms and use AI to rank web pages for search results. However, by optimizing your site and content for SEO, you are doing the bulk of the marketing work — work that will continue to last and pay off over time. Unlike an ad campaign that ends and must be updated or replaced, SEO is a strategy that you must only put major effort into once — and you will reap the benefits of that work again and again.
Your company website should generate new leads and bring in potential customers. SEO can help people who are ready to do business with you find you, and today, it’s an essential digital tool for ensuring that your company thrives.