No matter the size or type of your business, I’ll bet you can benefit from blogging. Not only is blogging affordable, it’s a simple way to supercharge your other marketing efforts, from social to e-mail to branding awareness. Here are three reasons why you need to start blogging for your business today:
Get an SEO Boost
Search engines aim to deliver the best, most relevant websites based on what a user searches, and there’s no doubt that fresh content is an important factor in that. If your website has been stagnant for months — or worse, years — you are missing out on the chance to capitalize on one of Google’s eternal love interests: new, high-quality content.
A blog is one of the easiest and most effective ways to consistently have fresh content on your website. To get the most out of your efforts, ensure each post is at least 300 words long, has interesting content that is relevant to your website, and has copy and images optimized (not stuffed) with your keywords. Follow those rules and there’s a good chance you’ll begin getting some of that Google love. Your website as a whole might enjoy an increase in rankings, but depending on the topic, you also might start seeing your blog posts (or “deep pages”) rank on their own for Google searches related to the post content. Get visitors to your site via a blog post and guide them to other areas of your site, helping them become a lead or customer.
Become an Industry Expert
Blogging about topics related to your industry is a fantastic way to create credibility for your company and to reach an interested audience of consumers. For people coming to your website via other channels, you can show your expertise in the industry and create a sense of trustworthiness. You’ll maximize this effect by having the author’s name, title and photo attached to each blog post.
Provide great information in an easy-to-digest format, and you just might start building an audience of people who respect and rely on your insight. These are the people who will share your content and possibly become customers at some point down the road.
Own Your Content
When you write an original blog post, you automatically create valuable content that you can share on social media, include in your e-newsletter and link to when communicating with customers and potential customers. If your social media strategy currently entails sharing content other people have created, you aren’t likely seeing much of a return on your time. With your own blog, you can share your own content and link back to your own site instead of sending traffic to someone else’s site.
And, having your own content allows you to participate in conversations that are happening in your industry. If you write an interesting or helpful blog post, you don’t have to wait for people to find it. Go look for message boards, other blogs and social media conversations in which people are talking about your topic and link back to your blog post. Ask them to share the post on their networks, and you’ll get even more clicks back to your website and your own content.
While blogging is low-hanging fruit compared to many marketing efforts, creating relevant, interesting, optimized content can take time. And, let’s face it, not everyone loves to write, even if they have good information to share. If you need help, JEMSU’s team of expert content developers can help. Contact us today!