3 Essential Tips for Successful Video Marketing

Chris Sams, October 12, 2016

Did you know a recent study by Cisco revealed that  over 75% of all mobile data traffic will be attributed to video content by 2020? That is more than 11.6 billion mobile connected devices. The U.S. will account for 77% of this traffic. Currently, 61% of mobile data traffic is from video content.  
More and more consumers are using their mobile devices to find services and make purchasing decisions. Imagine the impact a video could have on your customer engagement. Compared to traditional text pages, videos are significantly more likely to come up among first-page search rankings, according to Forrester Research.

Although video marketing is insanely popular, it is important to have the right video content. Consumers have numerous options when they search the internet.  If your video does not resonate, your customers will just move on to the next video on the internet. Therefore,  it is important to create content that engages, entertains or educates the consumer.  Post that follows those requirements  have higher engagement rates  which translate into views. Are you not sure how to get started with online video? Here are some of our favorite video marketing tips to help you create compelling videos.

#1 Keep the Focus on Your Story

When people watch videos, they want to be entertained. Nothing is more irritating than sitting through a video that is full of annoying sales clutter. A story, on the other hand, is a great tool that takes customers on a journey, making them feel something powerful. It taps into your audience’s emotions and inspires them to take action.

#2 Use Video of your Social Strategy

Experts predict that all of the social content will be video withing 5 years.Almost one-third of all internet users visit YouTube every day. They watch hundreds of millions of hours of video on the site each day. YouTube mobile reaches more 18-49 year-olds than any cable network in the United States Don’t just post your video to your web page and leave it there for customers to stumble across. Promote it every chance that you get.

#3 Don’t Go Too Long

Keep your video short. The shorter the video, the more likely people are to watch all the way to the end. According to Business News Daily, people are twice as likely to watch a 15-second video all the way to the end compared to a 30-second video.

Ready to create a video that will blow the competition away?   Contact JEMSU today!

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