In today’s face-paced digital world, everyone uses the internet to find information on the products and services they need. With millions of people searching the web each and every day, it is vital that businesses utilize digital marketing to catch the eye of potential customers. If you’re wondering how to get your business started in the digital marketing world, here are 10 powerful strategies that can propel your business forward.
1. Set goals.
What do you want your digital marketing to accomplish? Don’t just say “to sell my product” because that is in no way a measurable goal. Where do you want to see your business in one year? Let that end goal guide your online marketing.
2. Develop a call-to-action.
A call-to-action is when you tell your followers/online visitors exactly what it is that you do and exactly what it is that you want them to do. For example, you offer them a service, then tell them to learn more information. What is your core product or service? Develop a concrete call-to-action that gets people to buy it.
3. Focus on evergreen content.
Evergreen content is content that is relevant any time of the year. Instead of focusing on news, updates, or current events, spend time creating content that can be used over and over again.
4. Be where your audience is.
What social media platforms are your audience on? That’s where you should be. Don’t preach to an empty choir by joining platforms that no one will buy from you on.
5. Create an effective lead magnet.
In order to get new leads and potential customers, you need to create an email opt-in freebie that will entice people to hand over their email addresses to you and allow you to try to sell them things.
6. Create a funnel.
A funnel consists of a lead magnet, a low-ball offer, and then a core product offer. Develop an email or website funnel that attempts to sell these items in a strategic order to new leads.
7. Test less common networks.
So you’re on Facebook and Twitter–great! What about some less commonly used networks, like Reddit or Vine? Check into those to see if your business could thrive on a more secluded platform.
8. Unleash your personality.
People love to follow brands on social media because it gives companies a chance to put some humor into their content. Instead of selling all of the time, brands are able to put personality into their words and really connect with customers.
9. Test out video.
Video is big this year. Try filming short clips to share on Instagram or editing longer videos to upload to Facebook and see how your audience reacts.
10. Conduct A/B testing and adapt.
Digital marketing strategies will always need to be tested and tested again. Always test and adapt your tactics and practices to determine what is working for your business and what is not.
Keep up with everyone else by adopting some of these new and essential digital marketing strategies.