Tag Archives | conversion rates

Re-marketing is the Best Reason to do Display Advertising

By on 05.16.12 in Ads, Blog, Internet Marketing
In my experience advertising conversion rates follow a distinct order: - Re-marketing ads with a nice incentive convert the best. - Relevant Search Ads convert the 2nd best. - PPC Display / Banner Ads have the lowest conversion rate of the three. Search ads tend to be the focus of most pay per click campaigns [...]
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A Few Suggestions for Breaking Out Your Adwords Campaigns

By on 04.14.12 in Adwords, PPC, Videos
On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns.  In this video we discuss a few ideas / ways to breakout your campaigns.  In particular, we discuss breaking your campaigns out by device type – mobile, tablet and desktop.  Its always a good idea to break [...]
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