Denver SEO & Internet Marketing Company | JEMSU™ » PPC

Using the Google Keyword Tool and Google Trends in tandem for SEO and PPC.

Troy Olson — Thu, 21 Feb 2013 21:49:02 +0000

Find those keywords!

A Year Long PPC Contract

Troy Olson — Fri, 17 Aug 2012 23:43:59 +0000

The beauty of pay-per-click marketing is the ability to control just about everything. You can turn the account on and off at any time. You can control down to an extremely granular level. And above all, you can see every conversion and transaction if you have analytics set up.

So the question in my mind, is why would anyone sign up for a year long contract for PPC. There is no need to commit to an extended length of times when it hasn’t been proven. I have heard horror story after horror story of companies who signed a 1 year $30K+ contract and got nothing. There is only one reason you should ever sign a contract for anything over a few months. That is if you have proven that PPC is effective and you are signing with a company that has a proven track record, and you are getting a discount for committing to a longer contract.

For virtually every company out there wanting to try PPC, you should think in terms of rapid prototyping. Determine your objectives, and your cost per acquisition (CPA) goals and then determine an amount you are willing to spend as a test to see if you can hit those targets. When the test is over, determine if you want to continue, or do another test.

That’s how you should do it, and don’t sign anything until you find someone who can help you do it. Now this is where I interjection with my company’s name: JEMSU.

Should I Advertise on Facebook?

Chris — Fri, 25 May 2012 19:29:01 +0000

Advertising on Facebook isn’t for every business. Troy and Chris discuss business types that may benefit from Facebook advertising.

A Few Suggestions for Breaking Out Your Adwords Campaigns

Chris — Sat, 14 Apr 2012 22:54:52 +0000

On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns. In this video we discuss a few ideas / ways to breakout your campaigns. In particular, we discuss breaking your campaigns out by device type – mobile, tablet and desktop. Its always a good idea to break your campaigns about by device type because the conversion rates can vary widely by device type and can therefore influence other factors and settings in your campaign.

Breaking your Adwords Campaigns Out by Geographical Locations

Chris — Sat, 14 Apr 2012 22:47:04 +0000

A short video discussing the benefits of breaking your adwords campaigns out by Geographical location. Geo targeting is a campaign level setting, so if you intent to target specific locations you need to create a campaigns for each location.