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Setting Realistic SEO Expectations: Broad Match vs. Exact Match
When hiring a professional SEO service provider, it’s important to align yourself with realistic expectations. You can start by becoming familiar with SEO terminology as well as understanding the basic differences between ‘Broad Match’, ‘Phrase Match’ and ‘Exact Match’ keyword research. Let’s start here. While I was browsing the web and reading what other SEO [...]
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Using the Google Keyword Tool and Google Trends in tandem for SEO and PPC.
Find those keywords! Tweet
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2013: The Year of Video Marketing
Welcome to 2013! What a year we walked into. Two months into the new year, and JEMSU knows what you want to watch: Internet video. Why? Because this year, video will impact your business and your website in ways that deliver analytics and measurement. Video is the perfect technology for executive training, product demonstration, company [...]
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How to choose a Web Development company. Three important guidelines.
So lets be totally honest. Web site development is one of the most difficult services to offer in digital marketing. It is so incredibly subjective, and time consuming that unless you have been through it, its hard to understand and comprehend the processes and cost. There are many so called developers doing websites out of [...]
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Best Ad Of The Decade!
Voted as one of the best ads of the last decade by Adweek readers, “Swear Jar” for Budwieser had audiences reeling in laughter both online and on television. The creatives behind this ad took a simple concept and executed it perfectly. I hope you all enjoy. Swear Jar Tweet
A Year Long PPC Contract
The beauty of pay-per-click marketing is the ability to control just about everything. You can turn the account on and off at any time. You can control down to an extremely granular level. And above all, you can see every conversion and transaction if you have analytics set up. So the question in my mind, [...]
A Few SEO Tips for Small Businesses
1. 301 Redirect www or non www 2. Verify Ownership of Website in Webmaster Tools 3. Include Analytics Code on your Site 4. Smooth Navigation & Clear Messaging 5. Define your conversion 6. Be Smart about your Copy 7. Optimize the titles, descriptions and content of each page with unique content 8. Use descriptive anchor [...]
A Little Creativity and a Side of Awesome!
Take a look at this AWESOMEly Clever video from Hahn. Tweet
