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Is Your Website Optimized for Conversion?
What is the main goal of your website? What do you ultimately want a visitor to do when they land on your site? Are you giving them clear instructions? When someone lands on your homepage, if they don’t like what they see, they bounce. Google takes note of your bounce rate too, so it can [...]
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What Enhanced Campaigns will do for Campaign Device Targeting
On the last day of February, Google Adwords launched “Enhanced Campaigns” for users. Here is a list of items that will not be available with the enhancement: Ability to target to only Desktops, Tablets, or Mobile devices Ability to target specific mobile networks Ability to target specific operating systems Ability to target specific device models [...]
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2013: The Year of Video Marketing
Welcome to 2013! What a year we walked into. Two months into the new year, and JEMSU knows what you want to watch: Internet video. Why? Because this year, video will impact your business and your website in ways that deliver analytics and measurement. Video is the perfect technology for executive training, product demonstration, company [...]
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SED – Search Engine Dysfunction a new video from JEMSU!
Check out our new video discussing SED or Search Engine Dysfunction! Call us for a consultation. Tweet
The Internet–A Decade Later (2002-2012) [Infographic]
Bestedsites.com recently created an awesome infographic on how the internet has involved in 10 years. This infographic is a great example on the importance of why your business needs a strong online presence, if you want to stay in business. Tweet
A Year Long PPC Contract
The beauty of pay-per-click marketing is the ability to control just about everything. You can turn the account on and off at any time. You can control down to an extremely granular level. And above all, you can see every conversion and transaction if you have analytics set up. So the question in my mind, [...]
Is your business a North South or an East West?
When I was a young cub scout I learned how to use a compass. It taught me that at any given moment I could go any direction that I please. I always had 360 degrees of options, and each option had a direction or degree on the compass. But as with most rules there is [...]
Off Line Conversions – The Challenge of our Marketing Generation
Announcement: Analytics is your most powerful marketing tool. Sure you can drive traffic, you can even target your ideal customer. You can send emails, you can build a beautiful site. But bottom line is, if you are not tracking what all of that does on your website, then you are missing out, BIG TIME. [...]
GPO is the new SEO
Google Places Optimization is the new Search Engine Optimization! You have probably noticed Google’s search results focus on local businesses much more then years past. Google has recently incorporated automatic location detection. If you live in San Diego, California and search for “divorce attorney”, Google will automatically recognize your location and will display Google Places listings of [...]
You and Google NEED to Hug It Out
The events of the past few weeks have more than likely had you reeling with unease and possibly even despair. But at JEMSU™ we’ve pinpointed the areas that have caused much of the website rankings upheaval and we have the expertise to help you climb out of the depths that the latest Google Penguin update [...]
