On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns. In this video we discuss a few ideas / ways to breakout your campaigns. In particular, we discuss breaking your campaigns out by device type – mobile, tablet and desktop. Its always a good idea to break your campaigns about by device type because the conversion rates can vary widely by device type and can therefore influence other factors and settings in your campaign.
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